Jamie left the Royal Marines in 2015, looking to develop a new career as a personal trainer, something he had briefly qualified in before joining the Marines. Looking to establish his own ethos and services based at two types of client within the personal training spheres; physical training and nutrition, performance and track side support for motor racing clients
The first phase was to establish a dynamic new brand to allow Jamie to build and develop his business across the two strands of the business.
As Jamie is the individual driving the training forward the brand had to be developed around Jamie, using his initials as the selected route and these letters were created. The stand alone ‘ JF’ letter forms are the under pinning part of the brand with the PT and the RaceFit variants being created for the separate business strands.
The vibrant set of brand identities now allow Jamie to advance his business, with a distinct visual recognition.
Visit Jamie’s website.